Boo! Things That Scare Attorneys (But Should Not)
You know what should not be scary, ever? Marketing. Yet, in all my years of working with attorneys, I am still surprised at what can panic them.
News
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Polish Your Personal Brand through Your Emails
How we opt to communicate electronically can go a long way toward establishing a strong personal brand.
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Still Don’t Want to Go Anywhere? Business Development for those who are Remote(ly Interested)
Though many are returning to things in person, some lawyers can’t. How does one stay visible without being physically present?
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Article: "Getting to Know (and Love) Digital You."
Without in-person meeting opportunities, potential clients have only to rely on your online presence. What does the digital you look like?
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Article: "Make This Time a Gift."
Law firms are operating on an entirely new and unfamiliar platform during the coronavirus pandemic. How can attorneys best plan for marketing when it's all behind us?
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Jamie Mulholland Trains Parker McCay Associates on Networking
As part of its ongoing attorney professional development series, Parker McCay invited longtime legal marketer Jamie Mulholland to speak to firm associates on the power of networking.
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Philadelphia Small Law Firm Marketing Group Hosts "Q&A 4U: Advancing Your Career and Doing Great Work in Legal Marketing"
Speakers Jamie Mulholland and Jennifer Smuts are longtime legal marketers who have worked with law firms of all sizes.
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First-Ever LMA Northeast Region Conference Held in Philadelphia
Jamie Mulholland was selected to co-chair the regional conference after leading the planning on both of LMA's conferences in 2015 and 2016.
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Jamie Mulholland Receives LMA Northeast Inaugural "Distinguished" Award
The honor recognizes an individual who has made significant contributions to LMA and the practice of legal marketing in the region.
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LMA Southeast Hosts Encore Session of “Goldilocks and the Three Career Paths.”
Philadelphia law firm marketing professionals Jamie Mulholland, Trish Lilley and Jim Jarrell presented an encore session of their popular career path program.
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Mulholland Moderates “Are you Smarter than a Solo Marketer?”
In a lively, talk show-style format, Jamie Mulholland questioned two longtime marketers – Reger Rizzo & Darnall Marketing Director Kelly O’Malley and Fox Rothschild Business Development Manager April Colby on how to be the best “team of one” for a law firm.
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Philadelphia Legal Marketing Pros Speak at LMA International Conference
It was the largest LMA conference ever held, with 1500 attendees representing 47 states and 18 countries.
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Jamie Mulholland Moderates Panel of Professional Millennials
Jamie Mulholland led a group of successful Millennial law firm marketing professionals in a discussion on the generational differences between Millennials and Generation X-ers in the most recent program of the Philadelphia Chapter of the Legal Marketing Association (LMA).
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2nd LMA Philadelphia One-Day Conference A Success
Jamie Mulholland served as co-chair of the conference again in 2016, after being a part of the group who held the chapter’s first-ever one-day conference in 2015.
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Article: "Me, LLC: Marketing activities that you can take to your next (or any) firm."
You’ve joined a new firm. How do you get the word out? How do you stay top of mind on an ongoing basis? Jamie Mulholland shares business development activities for new lateral partners.
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LMA Philadelphia Hosts First-Ever Legal Marketing Conference
Over 100 attendees came out for the first-ever half-day conference of the Metropolitan Philadelphia Chapter of the Legal Marketing Association.
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Jamie Mulholland Speaks at Largest-Ever LMA International Conference
The annual conference drew 1,300 people to a variety of educational and networking sessions. Mulholland, a founding board member of LMA’s Philadelphia Chapter, delivered a program entitled “Principles of Success in Being Part of a Law Firm’s Marketing Efforts.”
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Fox Rothschild Videoconference Draws 100+ Associates
The program, “Networking with Purpose,” focused on best practices for approaching prospective clients and referral sources. The training was delivered live to attorneys in Atlantic City and streamed to the firm’s offices across the country.
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Article: "When Change in a Partner’s Life Changes the Firm."
Jamie Mulholland thought she was getting fired. Turns out, she was getting a very special opportunity to help a law firm through a partner's gender transition.
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Jamie Mulholland to participate in LMA Philadelphia’s “All-Star” Panel
Along with some esteemed colleagues, Jamie Mulholland will participate in a panel discussion and networking event for the Philadelphia Chapter of the Legal Marketing Association.
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Article: "How to Market a Commercial Litigation Practice: Experts Opine."
Stacy West Clark interviews Jamie Mulholland and other legal marketing colleagues for tips on business development for commercial litigators.
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Article: "To be a better marketer, act like a lawyer."
In this article for the American Bar Association, Jamie Mulholland reviews how tracking time (along with some other lawyerly habits) can benefit legal marketers in the long run.
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Article: "Seven Things Young Lawyers Need to Know About Marketing."
You have landed a great spot in an even greater firm. A thriving career is ahead of you. But what lies between you and the “thriving” part is a business development and marketing plan. Jamie Mulholland shares what can help a young lawyer get ahead.
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Jamie Mulholland to Speak at Philadelphia Women’s Initiative Event
Attendees will hear from three experts on communication styles in fast-paced, 10 minute sessions, then have an opportunity to mingle with other attendees over summer-themed hors d'oeuvres and specialty drinks.
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Jamie Mulholland to Moderate Attorney Rankings Panel
At this breakfast meeting, legal marketers will have an opportunity to speak and hear directly from three of the industry's most utilized and accepted attorney listing outlets.
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Jamie Mulholland to Chair Philadelphia Legal Marketing Association Programming Efforts
In this role, she will coordinate the efforts of the committee in assembling dynamic and powerful monthly educational events for the members and supporters of the chapter throughout the region.
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Article: "No ‘Wiggle’ Room When it Comes to Your Personal Touch."
What does the farewell tour of "The Wiggles" have to do with law firm marketing? Everything, when it comes to making an impact on the audience where they may least expect it.
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Jamie Mulholland to speak at South Jersey Women’s Forum
The event is targeted to women professionals and business owners throughout the region who wish to rejuvenate their careers and establish powerful new business contacts.
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Jamie Mulholland Speaks at Flaster Greenberg Women’s Initiative
Over 20 women attorneys participated in this lively and sometimes humorous debate on the endless number of networking opportunities available in the marketplace today - both personal and electronic - and how to best use those opportunities to generate business.
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Jamie Mulholland named to Phila Bar Foundation Marketing Committee
The role of the Marketing Committee is to support and advise the leadership and staff of the foundation on best practices in marketing and business development, so as to better connect with donors in the legal community.
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Article: “Yes, Virginia, there is a good way to handle law firm holiday cards.”
An attorney asks "Are holiday cards worth the money we have been spending each year?" Jamie Mulholland shares that - with a few easy to adopt approaches - they sure can be.
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Jamie Mulholland Again Named Top PR Rep for Law Firms
2011 marks the second year in which the newspaper polled its 3,000+ readers to identify the top providers of products and services to the legal community, and the second year in which Jamie Mulholland was identified among the very best.
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Jamie Mulholland To Lead Discussion on Small Law Firm Marketing
A panel of seasoned legal marketers will host a discussion of the the many issues that small law firms deal with on a day to day basis, from advertising to PR, “Super”-type lists and events (and how they do so with just one - or less - marketer at the helm).
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Jamie Mulholland Named Top Publicist for Law Firms
The list, which was the result of a poll of the newspaper’s 3,000 readers, identified the top providers of products and services to the legal community.
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Jamie Mulholland Addresses Women’s Bar of MD Annual Meeting
The WBA’s diverse membership is comprised of female and male lawyers, judges, government and elected officials, and law school students from 9 county-based chapters across the state.
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Article: “Big Tips for Small Law Firms”
Your firm may be small, but your marketing doesn't have to be. In this article for Law Practice Today, Jamie Mulholland shares areas where firms can harness more business development power.
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Jamie Mulholland to Moderate “The Zen of Rankings” Webinar
Targeted to all levels of the international group's membership, this LMA program will review some of the most popular and sought-after law firm directories and ranking lists in a convenient setting that allows members to participate without leaving the comfort of their offices.
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Jamie Mulholland to speak at Delaware ALA Program
She will join a lineup of longtime legal marketers at the March, 2009 Delaware Association of Legal Administrators (ALA) meeting to present "The 'Ins and Outs' of Law Firm Marketing."
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Jamie Mulholland Named President of Philly Legal Marketing Association
The LMA is a nonprofit organization dedicated to serving the needs and maintaining the professional standards of over 3,200 men and women involved in marketing within the legal profession.
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Article: “Business Development Tools for Law Firms”
As marketers approach 2009 wondering what would make our lives happier and jobs easier, not everyone is as fortunate as little Ralphie from "A Christmas Story." Jamie Mulholland shares tips from legal marketers on toys – er – tools in business development.
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Jamie Mulholland to present RFP Program to Phila Legal Marketers
“The RFP from A to Z” will review best practices in responding to an RFP (or not) and discuss tools, approaches and software used by legal marketers throughout the country in firms of all sizes.
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Article: “How to maximixe ROI at Trade Shows”
Preparing to showcase your firm at a trade show can be overwhelming. In this article from Strategies magazine, Jamie Mulholland shares specific steps on how to make your firm shine brilliantly and cost effectively.
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Jamie Mulholland Speaks to Fairleigh Dickinson Students on Writing
Jamie participated in a panel discussion before a group of over 100 Fairleigh Dickinson University students this week on the importance of writing in one's career.
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Jamie Mulholland Establishes Law Firm Marketing Consulting Practice
The practice will serve smaller firms in the region who can benefit from the advocacy of an experienced law firm marketing professional.